Balmer Lawrie Ltd: Board this Lorry

Balmer lawrie Ltd is a mini Ratna PSU. It is dealing in the
business of Logistics, tour and travels, Ind packaging like steel drums,
Lubricants with Balmerol brands.
Balmer Lawrie & Company
was started by 2 Scotsmen, Stephan Balmer and Alexander Lawrie in 1867. Today it is 148 years old company.
It is maintaining good performance since long and even in
difficult times, its diversified revenue streams provided adequate safety and
consistency.
Its logistics business will be the biggest growth factor. It
is already having 3 CFS
(container Freight Stations) at Mumbai, Kolkata, Chennai and warehouses
at Kolkata and Coimbatore. Logistic is the biggest contributor in the profit at
net level. It is around 60% at operating level.
Turnover and other data (in crore)
Segment
9m 2014-15
Opr profit for 9 mths
Opr margin %
2013-14, full year
Opr profit 2013-14
Cap employed
Ind packaging
409
26
6
496
34
211
Logistic
386
79
20
472
130
115
Tour
988
15
2
1177
23
183
Grease
296
20
7
430
27
151
others
67
0.72
1
82
0
249
Total
2146
141
2657
214
909
2010
2014
gross block
674
878
Market value Current
1600 cr
cash in the books
400 cr
Dividend Payout ratio: 3.30%, CMP 550/-
Logistic Business: In India, there are immense opportunities for growth in the
area of cold chain logistics, 3PL, Project Logistics and Freight Forwarding. It
is foraying into the areas of Cold Chain Logistics and Multi Modal Logistics
Hub (MMLH). They are in the process of setting up multi product Temperature
Controlled Warehouses (TCW), which will primarily cater to Quick Service Retail
(QSR), Multi Retail (MR), Pharma and F&V segments of the market. They are
also setting up a first of its kind MMLH at Visakhapatnam in association with
Visakhapatnam Port Trust (VPT). Investment in this will be around 220 cr on 50
acres of land. Balmer lawrie will be having 60% and VPT will be having 40%, the
land will be provided by VPT. The Hub will comprise rail road linkage, CFS,
ICD’s and Cold chain warehouses. These warehouses and ports will be available
this year and will contribute greatly to the top and bottom line.
I picked Gati and Transport corp
of india very early around 30 and 54. However indian logistics is not only
about E-commerce. India spends around 14% of GDP on logistics as compared to 7%
of developed world. We are inefficient. E commerce is only the user of only one
segment and that is door to door delivery. The entry barriers to this type of
logistics is very low but as e-commerce companies want to enter tier 2/3/4
cities, these courier companies will face the heat of inadequate
infrastructure. their model is only of road transport and warehouse to store
the goods, although they don’t need advanced warehouses…as they are dealing
in general items only at present. But i feel their scale of operation will not
grow much because of intense competition.
However companies like Balmer and redington are much more
comprehensive and technically expert. Balmer Is focusing big on cold chain
warehouses since wastage of food is the big problem in india and a major factor
of food inflation. Also for better movement of goods in the country, we need
more local ports. India is having around 4500 sq miles of coastal area but our
coastal shipping is only 3% which is very low. Coastal shipping is very cheap
as compared to road and rail transport. Modi govt is investing heavily on
developing coastal shipping. For this we need many new developed ports. Balmer
is investing big amount for port development. So logistics business is not just
about e-commerce but much more than that.
Balmer is spending around 165 crore in building seven
temperature-controlled multi-product warehouses in two phases. It will invest
Rs 65 crore in the first phase of setting up three temperature-controlled
warehouses — one in Hyderabad (Andhra Pradesh), another in Rewari (Haryana),
and the third in Patalganga (near Mumbai). Each warehouse will have a capacity
of 3,000 pallets. In the second phase, it will set up four warehouses in
Chennai, Bengaluru and Pune.
Lubricants: For its lubricant business, Balmer is focusing big to
establish its brand Balmerol at national level with aggressive marketing and
distribution channel. It wants to double its market share. It is having R&D
centre for lubricants in india which is one of its kind in india. As per the
expansion plan, the company will invest Rs 100 crore in revamping the lubricant
business and this will be mainly done at its Kolkata plant.
Tour and Travel Business: Balmer Lawrie has historically been a ticketing company and
it has catered mainly to government departments and corporates both in the PSU
and non-PSU sector. However its low commission has made it necessary for Balmer
to expand in the area of Vacations, Holidays and MICE. Since building skills
and capabilities would have taken time, they have recently acquired Vacations
Exotica, a leading vacations brand and this has been integrated with their
ticketing business. Exotica is mainly into package tours and among top five in
india with nine offices accross india and 4 associate offices including one in
US.
Balmer is already having a large client base due to its
ticketing business, almost 5 lac, so it can leverage this clientele for selling
Exotica’s high margin packages.
Vacations Exotica brings
with it a multi-talented work force and a wide range of holiday packages with a
turnover of around 150 crore.
Ticketing
margins are falling all over due to emergence of online travel sites and
competition, so a lot of consolidation will happen in travel sector and
stronger player will be able to hold their forte. Balmer is having a long
legacy and sufficient resources to charter a new journey into travel business.
We can see another high technology acquisition in this space by Balmer.
Final Take: With around 3-4% dividend yield and a PE ratio of 10 which
is very low. we should give a normal pe ratio of 20 to its logistic business
keeping in view its heavy investments in high margin cold chain and port infra
although its current revenue streams are custom and air cargo services, CFS , general
ICD and warehousing which are of relatively lower margin. Its after tax
logistic profit is around 100 cr, giving it a pe ratio of 20 means, 2000 cr
while its current value is just 1600 cr for whole business along with 400 cr
cash in books. Also it is having huge land bank in prime locations in india.
But they need to focus on their lubricant, Packaging and
travel to justify their high investments in these businesses; however their
decision to invest more in logistic business is a right step. Also their
investment in Exotica is a great step to move away from commodity business of
ticketing.
They are also investing big in brand building for Balmerol brand. Its
packaging business is one of its kind in india, it has formed a JV with Van
leer of USA for plastic drums and steel drum closures. Balmer has put up a
proposal for merging its steel drum business with JV with Van Leer in order to
derive the synergy of steel and plastic drums.
It is giving good results and dividends year after year and
now the management wants to squeeze the maximum.

Update 26/12/2016: Balmer has declared a bonus in the ratio of 3:1, so Bonus adjusted recommended price of 550 is now 137.


(Views are personal and should not be taken as a recommendation for buying or selling a stock. Stock markets are inherently risky so kindly do your Due Diligence before investing)

6 Comments

  1. Anonymous

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